Define Your Ideal Reader
The questions below are designed to help you clearly define who you are talking to in your book. Keep in mind that you could be talking to more than one different marketing segment. For example, if you want to write a book about gardening you may market it to vegetarians, budget conscious families, and environmental enthusiasts. Each market will require a different approach.
You do not need to have multiple markets, but if you do be sure to answer each of the questions below for each individual market.