Big Data for Media Research Survey
Please take a few minutes to fill out this 4-question Big Data for Media research survey. Please leave your name and contact information so we can send you World Newsmedia Network's 2014 Big Data for Media report. Questions? Contact Martha Stone at mstone@wnmn.org
1. What is the primary form of publishing for the media company you represent?
Newspaper company primarily
Magazine company primarily
Digital media primarily
Broadcast media primarily
Other, please specify
2. When considering your company's business-side Big Data strategy, how far along is your company's progress?
Launched strategy 3-5 years ago
Launched strategy 1-2 years ago
Planning to launch in the next year
Planning to launch in the next two years
No plans to launch Big Data strategy
3. What are some of your company's business-side and journalism-side Big Data initiatives? Click most important initiative, then write in other initiatives in space provided
*
Data journalism
Audience analytics
Cost-cutting initiatives inspired by Big Data financial analysis
Audience segmentation
Targeted editorial content to segments
Targeted advertising campaigns
Targeted marketing campaigns
Integration of company-owned audience data with third-party data
Sentiment analysis
Product pricing inspired by Big Data analysis
Single sign-on registration
Using data to identify audience on emerging platforms like Snapchat and Instagram
Other option
Other: Please specify
4. In order to receive free copies of the 2014 and 2015 Big Data for Media reports, please include your contact information:
First Name
Last Name
Phone Number
-
Country and area codes
Phone Number
Title and company
Your title
Company name
City and country
City
Country
E-mail
Submit
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