This could be a specific type of person (females 18-45) or a type of company -- whoever they are, describe them so we understand who you’ll be serving.
For consumers, try to include Age, Income, Profession, Purchasing Trends, Lifestyle – things that allow us to narrow down your ideal customer base.
Netflix example: Our target customer is 24-39 years old, household income >$60,000 per year. We cater mainly to parents and young adults who are active on social media and spend a lot of time online shopping. Most buy products online 2-3 times per month and also visit video stores every two weeks.