New Client Questionnaire

Address

Do you have... *

	Yes/No	Happy With It
Website
Domain
Logo
Mobile App
Web Hosting
Branded Email Address
Mission Statement
Vision Statement
Facebook Page
Twitter Page
Instagram Page
Pinterest Page
YouTube Channel
Snap Chat
Advertising/Marketing Budget
Graphic Designer
Social Media Ads

Part II: Background Information
Please describe your organization in a few sentences.
What problems do your clients have that your organization solves? What makes you different?
What are your priorities?
What frustrates you about your current marketing situation?
Describe your target audience? What do you want to your marketing message to convey?
For Profit: Who are your direct competitors? Non Profit: Name some peer organizations that are similar to yours.

Part III: Brand Identity
List any important words that you want people to associate with your organization’s image and brand.
What is your tagline?
Do you have a high-resolution logo?

Yes No Not sure
If yes, what format is it in? (Exam: JPEG, EPS, PNG)
Have you considered redesigning your logo?

Yes No
Do you have a style guide or brand standards?

Yes No
Do you have established print materials? If yes, what type (brochure, letterhead, event materials, etc):
What fonts do you typically use?
Are there any colors that you want incorporated into the brand?
Do you have the pantone numbers for the colors you want to use?

Yes No
If so, what are they?

Part IV: Design Preferences (If you are not having a site designed, skip this section)

Please list the names of two to three other sites that you like. In the comment section, please articulate why the sites are attractive to you.
Website #1 URL
Website # 1 Comments
Website #2 URL
Website # 2 Comments
Website #3 URL
Website # 3 Comments
What types of things do you see on other websites do you hate?
Current Web Hosting Company (if applicable)
What domain registrar do you use? (if applicable)

Part VI: Other Information
Who is the decision maker for this project?
What is the typical turnaround time for making decisions?
Do you have a designated IT person that we need to coordinate with?

Yes No
What other staff will be involved? What are their roles?
What is your preferred deadline for completing this project?
Anything else we can help you with?
You will be directed to our online calendar to schedule your

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NEW CLIENT QUESTIONNAIRE