Building on the assets and capabilities of both partners, successful strategic alliances between nonprofit organizations and businesses provide benefits to both. Nonprofits seek benefits that will further their missions, serve their customers, strengthen their organizations, and achieve desired results: Changed lives and Changed Conditions. In exchange, businesses seek a range of benefits, from enhancing business opportunities to strengthening human resource management to supporting corporate strategies through community improvement.
To prepare for developing effective alliances with businesses, identify the assets and capabilities your nonprofit possesses that may be valuable to businesses. By identifying what your nonprofit can provide alliance partners, you can also determine what types of business are most likely to value an alliance with your organization.