• Definition of Terms

  • Alliances, partnerships,collaborations Relationships that provide opportunities for mutual benefits and results beyond those any single organization or sector could realize alone.
    Appraisal A process for monitoring progress and achievement;a point at which plans are modified based on experience or changed conditions.
    Customers Those who must be satisfied for the organization to achieve results. Your nonprofit’s primary customer isthe person whose life is changed through the nonprofit’swork. Supporting customers are volunteers,members, partners, funders, referral sources, employees,and others who must also be satisfied.
    Customer value That which satisfies customers’ needs (physical andpsychological well-being), wants (where, when, andhow service is provided), and aspirations (desiredlong-term results).
    Goals A set of three to five overarching aspirations thattaken together are the board’s vision of the desiredfuture of the organization.
    Mission Why the organization does what it does; the organization’sreason for being, its purpose.
    Objectives Specific and measurable levels of achievement.
    Operating plan Management’s annual plan, including objectives,action steps, accountabilities, resource allocations,and appraisal.
    Performance The total organization’s progress and achievements
    Results The organization’s bottom line; defined in changedconditions and changed lives–people’s behavior, circumstances,health, hopes, competence, or capacity.Results are always outside the organization.
    Strategic fit Partners’ compatibility and ability to develop mutuallybeneficial projects.
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