Using a Matrix Analysis Framework developed, the business development potential of the business idea is analysed based on a range of factors including the following (the factors are scored for each product/commodity on a scale of 1-5, cocrding to relative importance:
- market size (5) - market growth trends (5)
- market barriers (5) - preferential market access (3)
- marketing infrastructure (3) - local impediments to exports (3)
- production of structures (3) - availability of raw materials (5)
- availability of skills (5) - ease of training manpower (5)
- inital investment outlay (3) - level of labour utilisation (5)
- state of the competition (3) - intentionally competitive (5)