Start Time: 11:00 am
Location: Santa Clara, California - Downtown area
Parade Route: One mile – downtown Santa Clara
Anticipated Attendance: 10,000
Parade Theme: Game On!!
We’re thrilled to announce that the Santa Clara Parade of Champions will serve as the official kick-off event for two of the biggest global sporting events coming to our city in 2026—the Super Bowl and the FIFA World Cup! Get ready to celebrate as we bring the community together for a vibrant, high-energy parade under this year’s electrifying theme: “Game On!” From colorful floats and spirited performers to local champions and special surprises, the Parade of Champions will set the stage for a year of world-class sports and unforgettable memories. Don’t miss your chance to be part of the excitement as Santa Clara steps onto the world stage!
Parade entries: Required to be entertaining, creative, and exciting. We welcome bands, floats, drill teams, dance teams, equestrians, comical groups, military units, etc. Embrace creativity and thinking outside the box, participants can bring the parade theme to life in engaging and thought-provoking ways, leaving a lasting impression on spectators and helping to create a memorable and meaningful event.
Judging by: Northern California Band Association.
Please read the parade guidelines. Respond early to be considered for placement in our parade. Parade organizers will approve applicants. Notification of acceptance will be emailed.
For updated information on the parade, sponsorships or volunteering, please click here to visit the Santa Clara Parade of Champions website