Essay:  Contents of essay not to exceed 600 words and  to include the following information: 

• describe your type of business, your market segment and your business' potential,
• describe what differentiates your business from other similar businesses,
• elaborate on how you made the decision to go into business and why you chose the industry you are in,
• describe your business skills, qualifications   and knowledge and how receiving  scholarship funds might help you attain  additional  skills,etc. that will allow your business to succeed and thrive,
• explain your short -term  goals (6-12 mo) and long term goals  (5 yrs) and how you plan to achieve those goals.

References: Please provide three written/signed personal references from individuals not related to you that include name, address, phone and email address.