Street banners may be approved that advertise or pertain to civic, patriotic or special events of general public interest. No banners promoting commercial ventures or political activities are allowed. Banners shall be installed and removed by the applicant. Banners shall not be installed until the ISSUANCE OF A PERMIT by the Community Development Department. The City reserves the right to limit the number of days a banner is displayed. If the City removes the banner a fee may be charged for doing so.