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  • Pardot Campaign Name Generator

  • Automation Rule Repeatable, criteria-based rules that find matching prospects and apply actions to them
    Custom Redirect Used to direct URL or file to a different location once clicked
    Custom Redirect – Image  Used to direct an image to a different location once clicked
    Dynamic Content  Content blocks used to change content based on Pardot field values
    Email List email or email template
    Email Autoresponder Email that submitter receives after form submission
    Engage Email Email that is used for Engage, Sales tool in Salesforce
    Engagement Program Nurture program
    File – Image An uploaded file that is an image
    File – PDF/Other An uploaded file other than an image
    Form Form that will be put on a landing page
    Form Handler Form that is connected to external source (not on landing page)
    Landing Page Specific web page that a visitor typically reaches after clicking a link, generally contains a form
    Landing Page Conversion Landing page that submitter would see after form submission
    List                  Static list, group of prospects that does not update
    List – Test List that is only used for testing purposes
    List – Dynamic A rule-based list that automatically adds prospects when they match the criteria and removes them when they don’t
    Supression List Omit prospects from list emails or engagement programs
    Supression List - Dynamic Omit prospects from list emails or engagement programs - A rule-based list that automatically adds prospects when they match the criteria and removes them when they don’t
    Multivariate Test Designed to measure the effectiveness of different landing pages over a period of time to determine the top performer
    Segmentation Rule Create a list of prospects and apply a segmentation action based on specific criteria. Segmentation rules run once and match only the prospects that meet the rule’s criteria when the rule runs
    WordPress Form Form in WordPress (CMS) for website
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