360 Degrees PROJECT CREATIVE BRIEF

360 Degrees Group Office:704-312-0349 Fax: 980-217-0010
Email: info@360degreesgroup.com

Name

First Name Last Name

Address

Street Address
Street Address Line 2
City	State / Province
Postal / Zip Code	Country

PROJECT NAME

Email

example@example.com

Phone Number

Area Code Phone Number

Purpose

The more we know about you, your business, your product, or your service the better we are able to isolate and focus on appropriate solutions that will
enable you and empower you to market yourself or your business more successfully. Do not assume that we will be familiar with any of your industry
technology or processes. Elaborate where you feel it is warranted and please think through these questions thoroughly and with careful attention to
detail.

This process allows our team to design and create your project from an informed perspective and is geared to help you think through not just what
you like but more importantly what your audience will find relevant and captivating and what will engage your potential customer to make your
business successful.

Please type your answers directly below each question. Keep your responses to the point ans succinct as possible but provide needed detail when you
think it would be helpful. In general more information is better than not enough, so don’t force brevity. After reviewing your answers we will follow up
with any additional questions to clarify any ambiguity and to glean additional insight that may prove helpful with the creative process.

Who Are You-What is your business, product or service? What is your business, product or service name? Do you have or want a slogan or tagline?)

WHAT ARE YOUR OBJECTIVES?-Where do you want to go with your business? How would you like to see your business grow? What are your short-range goals after launching?

DESIRED RESULTS & VISION-How would you like your business to be perceived by those who experience it on a daily basis?

TARGET MARKET-Who is your audience? What is the demographic focus? How do you see your business engaging with them?

COMPETITION-Who is your primary national or local competition? (Directly or Indirectly) How is your company different from them?

PROJECT VOICE-What do you want your identity to say about you? how would you like to see people react to it? What personality should your brand have?

COLOR PREFERENCES-What is your favorite and least favorite color? Explain why.

GAUGING PERCEPTION-Name a brand or logo you like and explain why. what is something most people like that you don’t care for in respect to it’s design aesthetics?

EQUITY-Where would you like to be in 10 years with your business?

KEYWORDS-What keywords best describe your business?

ADDITIONAL INPUT-This is your opportunity to be a part of the creative direction. Feel free to share any additional comments you think are important to take into considerationas we begin the creative process. If you have any visuals that clarify your input, please include them along with this brief to:info@360degreesgroup.com.

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