Module 1.1: Getting Started

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Module 1.1 Video OverviewNOTE: upon clicking SUBMIT at the end of this coursework form, you will get a link in your email inbox (from Jotform) allowing you to finish this form at a later date if you do not fully complete it at this time.
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What would it mean to you personally to self-publish your book?
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How uniquely qualified are you? What is your area of expertise - your niche?
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What would it mean for your business/area of expertise to have your work in distribution?
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What is the cost to your business or profession if you don’t write/publish your book?Think: wfdshat perceived need would you be fulfilling in your industry?
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Who are your target readers? Think: who will be looking for your title on Amazon? Spend several minutes with the previous slide. Picture an actual person that your book is written for. Spend time thinking carefully about what life is like in the shoes of the person you are imagining. Keep in mind what perceived need you would be fulfilling for your reader that would make him or her make the move to buy your book and read it. Brainstorm by jotting your general thoughts, including answers to some of the questions in the previous slide.
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What keywords will your target audience members be using when they type their Google-search and your book pops up as their "answer" to a felt need?Think about what questions you get most often from clients or patients, and what words you see/hear most often as blog or Facebook post comments, etc.
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Big-idea Braindump: we'll cover this in a future module in more detail, but go ahead and jot some initial ideas down here.Writing a book will greatly increase your creditably, and most likely in a specific area of expertise. Think about what area of wellness/nutrition you want to be the "go-to-expert" for. What would you love to address if you were to speak at events, be interviewed by the media, do coaching/consulting, or offering courses/support on this as a subject matter expert.
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You want to make sure book covers what your audience wants to learn from you! Survey time! Jeff Walker shares tips about how to use 2 questions to "read your audience's mind" in this video. Check it out here!I call this the "One-Two-Now I know YOU!" of getting to know your avatar well.
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Brainstorm here about when you plan to do something like the survey described, and how!If you are confident that you are already on the pulse of what your target audience wants, share briefly here what that is, and how you came to your conclusion.
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What is your current writing process? Do you have a system or habit that is working for you?Share how it is working for you if it is effective. Share what you think might work better if it's not. I will cover this in more detail and share suggestions over the next several weeks.
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What is the current status of your reach/platform?Brainstorm which of these is most effective for building your platform and influence? (Don't worry if you're new to it all. Focus on one of these you can improve upon during this Module.)
I have a website.
I have an opt-in (freebie) I offer in order to build my email list.
I see clients/patients regularly.
I do speaking engagements at least 2 times per year.
I offer a course or a membership site.
I host a podcast.
Other
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Which one from the previous question can you improve upon during this Module? Write out your measurable goal and a strategy to get there.If applicable, reach out on our Self-Publish to Serve & Sell Facebook group if you need ideas (Plus and Premier programs).
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What was most meaningful to you from this exercise? What questions do you have for me in regards to the questions I've just asked you?If you are doing the Basic course option, you can ask your question(s) at our monthly Q/A chat. Plus and Premier: Unless yours is a personal question, I will reply on our Facebook group page so we can learn together, and we can also further discuss your question(s) when we chat.
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Are you finished with this Module's segment at this time?When you have indicated that this segment is complete, you will be redirected to the "Ultimate Self-Publisher's Marketing Guide" upon clicking SUBMIT. Be sure to review it regularly and build your platform along the way so that when it comes time to launch your book, your audience will be ready! This "living" document will continue to be updated regularly with tips, tricks, and links: you will have lifetime access to it.
Yes. I have completed this segment of the current Module.
No. I have not completed this exercise. I plan to revisit this soon.
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