• Advertising Budget Calculator

    Based on unique readership data complied by the Circulation Verification Council is guaranteed accuracy within a 4% margin of error. www.cvc.com
  • Choose Your Industry

    Our readers indicated their intentions to purchase from your industry within the next 12 months.
  • Competition

    Consider all your competition both local and national.
  • Revenue - Cost of Goods Sold = Gross Profit

    Generally speaking, what is the most typical amount a customer will spend with you in one year?
  • Budget

    Popular business sources recommend 10% of total revenue. We believe you can be more conservative with our audience. Thus, we recommend a percentage of GROSS PROFIT (as opposed to gross revenue)
  • Seasonality

    Generally, every business has three seasons: Best, Average and Worst. We believe your advertising budget should be allocated accordingly.
  • Rate each month as Worst, Average or Best.

  • Ad spend

    Based on your industry, seasonality and our readers' intentions to purchase, this is an ideal budget to reach our audience.
  • Return On Investment

    How many customers per month do we have to deliver to justify your investment?
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