Marketing Communications Intake Form Version 2

MARKETING & COMMUNICATIONS INTAKE FORM

Thank you for submitting a request for marketing work. All requests will be reviewed within two business days. We will follow up if there are questions and to let you know if we can complete the request per the information submitted. If you have any questions on completing this form or if your request requires multiple Marketing & Communication channels, please contact Shujuan Hubbard at shujuan.hubbard@cancer.org.
Please be patient, all form questions are loading.
CONTACT INFORMATION

Contact information must be entered before selecting a channel.
Name

First NameLast Name
Email
first.last@cancer.org
What is your work location?
MARKETING & COMMUNICATIONS CHANNEL/ASSIGNMENT
Click here for an explanation of the channel options listed.
Single Channel Request

Please select the channel you would like to request support. **To change or start over after making a selection, deselect your choice and all channels will appear.
Insights, Analytics & Digital Optimization:
Creative:
Cancer.org:
Tagging:
Communications:
Customer Experience:
Digital:
Email:
Social:
Other Key Channels:
BUSINESS REQUEST
Name your request:
Keep the name brief, you will have a chance to explain more later in the form.
Related line of business?
What is the goal for this project?
What is the expected revenue (in dollars) or mission impact of this event or opportunity (how many people will be impacted)?
What is your budget for this project?
Society Key
If are any expected charges (translation charges, Insights, third party etc..)
RUSH Request (For GHQ Marketing use only)
When do you need the materials from this request? (Note: Date is not guaranteed until the request has been reviewed.)

MonthDayYear
2 digit month, 2 digit day, 4 digit yearDate
Timeline for email requests:
- Email request intake review takes 3 business days.
- The audience file pull takes 10 business days from approved criteria. If counts are needed prior to file pull, an extra 2-5 business days are needed.
- Promo review and/or medical content review can take 5 – 10 business days.
- Email tests will be sent once all email content, assets (images), links, etc. are provided. Email tests take 5 business days once all content is received.
- Approved emails will be followed up with a report on email's performance 10 business days after the launch.
What is the launch or start date?

MonthDayYear
2 digit month, 2 digit day, 4 digit yearDate
When do you need results by? (Note: Date is not guaranteed until the request has been reviewed.)

MonthDayYear
2 digit month, 2 digit day, 4 digit yearDate
If your delivery date is less than 10 business days from today's date, please explain the business reason driving the expedited request.
.
REQUEST DETAILS
What audience are you trying to talk to with this project?
What is your Restriction Code?
Restriction codes are only used if your donation form will be raising money for a specific fund, for example: Hope Lodge.
What is the target geography?
What action do you want the target to take after seeing the communication?
Explain the opportunity you'd like ideas from the creative team to execute.
List up to 5 key message points you need to convey?
Describe who will see this communication and how they will receive it.
Who created the piece? (an agency, internal staff, volunteer, etc.)
Do you have more details about who/what we will be filming?
Do not enter private constituent information here, we will follow up with you for that information.
Who/what will we be photographing or filming for this project?
Where will this video be used? (Check all that apply)
What language are you translating to? (Please specify if Spanish is for Puerto Rico)
translation
If this is related to a partner, explain details of the partnership.
Ideation
What problem are we solving for?
What are the pain points of the current version?
Is there any existing research or analytic data we can use?
What are the criteria for success?
What are the constraints?
Describe the project you would like to use the stories in:
What programs or services do you need to promote using the story?
Do you have a new story that you would like to tell us about?
Do not enter private constituent information here, we will follow up with you.
Please list each asset needed for this project and also include any sizes, colors, formats, etc. Please give as much detail as possible such as File type/size (JPG, PDF, EPS,/72 dpi, 300 dpi), RGB or CMYK.

Before submitting, attach any supporting documentation that will help in completing this request.
1) Deliverable:
2) Deliverable:
3) Deliverable:
4) Deliverable:
5) Deliverable:
6) Deliverable:
TAGGING/MEDIA PIXELS
Please provide a description of the work that needs to be completed.
Priority
Are you available to discuss this during our weekly status call on Mondays from 3-4 p.m. EST?
Purpose of the cookie:
Expiration date of the cookie:

MonthDayYear
2 digit month, 2 digit day, 4 digit yearDate
Website Tagging (For Google Analytics)
Please enter the site URL that you wish to have tracked.
Is Google Analytics currently on the site?
Add Media Pixels to Site
What type of tag is this?
Examples: Facebook, DoubleClick, Etc.
Fires where and when?
Describe when this tag is expected to load
Copy and paste the exact code that should be installed on the website.
Please describe the steps that a user will complete to trigger this tag.
Provide a URL to complete the test instructions.
Anything else we should know?
Reporting: Will you need any reporting after your campaign/project is complete? (If Yes, Please complete the additional analytics questions to request reporting, if No please skip the reporting section.)
INSIGHTS, ANALYTICS & DIGITAL OPTIMIZATION
Project Priority
Type of Project
FOR DIGITAL OPTIMIZATION: You sending ideas to the Digital Optimization Testing Team. You will receive an invitation to review your test ideas in person following the submission of this form.
Background
Business Goal & Research Purpose
Which marketing and/or business question are you addressing?
Specific Objectives & Key Questions
What do you need to learn from this study specifically?
Research Target
e.g. Age, Gender, Ethnicity, Geography, ACS donors, Strides participants
Stimuli
If applicable, what are we showing to the respondents for their reaction, in which format?
Research Deliverable
Preferred format and frequency of deliverable
If this research is not conducted, what data would you utilize to address this need?
Additional Resources
Do you expect cross-functional team support - i.e. IT, Finance, Direct Response?
Other Considerations
Optimization: Hypothesis
The parts of our sites or conversion funnels that that you feel could be improved. Example: Removing the review step from the Donate user flow will increase donation conversion.
Optimization: Success Criteria
Which metrics to use in the test, what will let us know if test is successful.
Optimization: The website you wish to test your hypothesis?
e.g. cancer.org
Does this test run on a page with a minimum 10k visitors/month?
Does the change require development/IT time?
Is the change based on evidence / user testing or addressing a known issue?
If so, what will the change address?
Optimization: Sections/pages you want to conduct the test
Specific URLs
Optimization: Target Audience
Audience for the test
Optimization: Research Deliverable
Preferred format
Optimization: Other Considerations
Analytics: Tagging (If applicable, did you confirm that the required tagging is in place for the requested measurement?)
Analytics: Analysis Target
e.g. Age, Gender, Ethnicity, Geography, ACS Donors, Strides participants,be sure to specify the time frame for the data and any other relevant details.
Reporting Range - Start Date

MonthDayYear
2 digit month, 2 digit day, 4 digit yearEnter Date Range
Reporting Range - End Date

MonthDayYear
2 digit month, 2 digit day, 4 digit yearEnter Date Range
Analytics: Analysis Deliverable
Timing of when you would like this report, preferred format and frequency of deliverable
If this analysis is not conducted, what data would you utilize to address this need?
Analytics: Additional Resources
Do you expect cross-functional team support - i.e. IT, Finance, Direct Response?
Analytics: Other Considerations
VIDEO PRODUCTION/EDITING
Project Details
Video Services Description
What type of service are you requesting?
Describe your request
Technical needs or briefly tell us about your video needs and why you would like a consultation
What type of video are you requesting?
What would you like to reserve?
Preferred Time
Preferred Date

MonthDayYear
2 digit month, 2 digit day, 4 digit yearDates are not confirmed until Production team has reviewed request.
Requested webinar date

MonthDayYear
2 digit month, 2 digit day, 4 digit yearDates are not confirmed until Production team has reviewed request.
Video Due Date

MonthDayYear
2 digit month, 2 digit day, 4 digit yearDates are not confirmed until Production team has reviewed request.
Live Event Date

MonthDayYear
2 digit month, 2 digit day, 4 digit yearDate
Is this a request for a live TV News Broadcast feed?
Briefly describe your event:
Goals for this Video
Why are you requesting this video?
What is happening in your department that made you feel like you needed a video?
What action do you want the viewers to take after watching this video?
What key messages does the audience need to know to take action?
Who is your primary intended audience?

Other
What is the primary platform for sharing this video? (How is this video intended to be used?)
Is this for an ACS owned social media channel?
Has cancer.org approved the placement of this video on the website?
Does the iPhone kit need to be shipped outside of GHQ? (If so, please include shipping time in your requested dates and provide the Society Key for billing.)
Based on your primary audience and intended platform, how many people do you estimate will watch this video?
SOCIAL
Is this request connected to a partner?
Has this partnership been reviewed by legal/corporate communications?
What is the guaranteed annual value of this partnership?
What story can we tell about this partnership?
What is the activation we're supporting?
Is there existing creative (photo/video) to accompany this content on social? If yes, who is developing these assets?
Has this messaging been reviewed by corporate communications, cancer control, and/or legal? Please list any details we need to know, i.e. pertinent product information, disclaimers, or approved PR/legal messaging, etc.
Do you have budget to support this with paid amplification on social? Are there any other marketing channels supporting this message/promotion?
Please provide the name and date range of the activation for which you need reporting, metrics needed, and whether these metrics will be shared externally (i.e. with a partner).
CUSTOMER EXPERIENCE
Which of the following is the audience for your issue?
Have you tried to solve your issue with any other ACS Group?
If Yes, please attach any pertinent materials.
What is your NPS(Net Promoter Score)?
Do you have an ACS Persona? (If yes, please attach when submitting request.)
Describe the journey you need mapped?
Please see the help document in the channel assignment section for guidance.
What is your issue?
Do you have any materials that will assist in solving this issue?
YOUTUBE
What web property is the video used on?
Note if the video should be listed as Public, Private or Unlisted and If there a playlist this should live in?
How should the video be listed?
Does this video need to be uploaded to social media channels (Facebook, Instagram, etc.)
Is there a specific YouTube playlist this should live in? If yes, explain.
Video title and description
The title and description will appear with the video on YouTube.
PAID MEDIA
What is the media task required?
What creative assets will be available?
Please define both the marketing & advertising objectives for this project?
What are the primary KPIs (Key Performance Indicators) and/or desired outcomes?
Expected deliverable format:
CANCER.ORG
Do you already have content approved by the creative team?
Page Update
What is the URL of the page to be updated?
Page Development
Describe where the page will be located on the site:
List Page Updates or New Page Development Information Here:
Paste the EXACT copy to be added or updated:
or attach the information before submitting
Hero/Promo
Cancer.org Request Type:
Headline:
50 characters max
Body:
30 characters max
Call To Action (CTA):
Click-through URL:
Provide the complete URL, not just a Vanity URL. A complete URL includes https://www.cancer.org/section/page-name.html and a Vanity URL is only cancer.org/word. Should link to a page on cancer.org whenever possible. If we have to send outside, stick to ACS web properties only.
Lightbox:
Lightbox Copy:
Lightbox Donation Amounts:
(Amounts + Default Amount i.e., $50, $75, $125 Default $125)
Lightbox Destination URL:
Lightbox Assets:

Browse Files
(Attach Lightbox Assets HERE - The approved Lightbox URL List and the Lightbox Image/Comp here) Cancelof
Vanity URL
Text for Vanity URL
For example: "Hope". The Vanity URL will be cancer.org/hope
Destination URL
The URL you want people to see when they type the Vanity URL
SEARCH
What type of search request is this?
Please identify targeted website(s) for this campaign:
What URL(s) are targeted for this campaign:
What are the KPIs associated with this campaign?
What is the end date for this campaign:

MonthDayYear
2 digit month, 2 digit day, 4 digit yearDate
Has tracking been requested with the Analytics team?
Enter any other supporting details for your search request here:
EMAIL
What is your requested launch date for this email?

MonthDayYear
2 digit month, 2 digit day, 4 digit yearDate
What other marketing efforts are planned?
Do you have draft email copy and images available?
What is the goal of this email?

Other
What is the URL that the email should direct people to?
What is the audience you'd like to target?
Give a detailed description of the target audience. ie - volunteers in my region, Hope Lodge donors giving over $1,000 in Texas, etc. Please be as specific as possible.
NOTE: You will receive confirmation of your request in 1 business day. Approved emails will be followed up with a report on email's performance 10 business days after the launch. Please read the following:
Digital
Type of Digital Request

Other
Details of your request
To learn more about our text-to-give programs, download our overview from Brand Toolkit.
Description of text-to-give event:
Enter the financial coding information for your text-to-give campaign:
Donation Form
Campaign Name:
Society Key:
Restriction (if applicable):
Desired short URL (ex: cancer.org/campaignname):
Desired header text (can be left as default):
Help us attack cancer from every angle.
Desired form description (can be left as default):
Your tax-deductible donation funds lifesaving research, education and care - and would mean so much to someone fighting cancer. Please donate today.
One-time donation amounts (list four options, can be left as default):
50, 75, 100, 250, Other
Recurring gift amounts (list four options, can be left as default):
15, 25, 50, 100, Other
File Upload

Browse Files
. Cancelof
File Upload - Attach draft copy or approved copy.

Browse Files
Any unapproved copy will go through the promo review process and may require medical content review. Please do not submit audience files, data is not secure on this platform. Cancelof
Should be Empty:

MARKETING & COMMUNICATIONS INTAKE FORM

CONTACT INFORMATION

MARKETING & COMMUNICATIONS CHANNEL/ASSIGNMENT

Click here for an explanation of the channel options listed.

Single Channel Request

BUSINESS REQUEST

REQUEST DETAILS

TAGGING/MEDIA PIXELS

Website Tagging (For Google Analytics)

Add Media Pixels to Site

INSIGHTS, ANALYTICS & DIGITAL OPTIMIZATION

VIDEO PRODUCTION/EDITING

Video Services Description

SOCIAL

CUSTOMER EXPERIENCE

YOUTUBE

PAID MEDIA

CANCER.ORG

Page Update

Page Development

Hero/Promo

Lightbox:

Vanity URL

SEARCH

EMAIL

Digital

Donation Form