Multi-Channel Marketing Communications Intake Form Version 2

MARKETING & COMMUNICATIONS - MULTI-CHANNEL INTAKE FORM

Thank you for submitting a request for marketing work. All requests will be reviewed within two business days. We will follow up if there are questions and to let you know if we can complete the request per the information submitted. If you have any questions on completing this form or require additional support, please contact Shujuan Hubbard at shujuan.hubbard@cancer.org.
Please note, you cannot save a draft of this form and continue later.
CONTACT INFORMATION

Contact Information must be entered before selecting a channel.
Name*

First NameLast Name
Email*
first.last@cancer.org
What is your work location?*
MARKETING & COMMUNICATIONS CHANNEL/ASSIGNMENT

Which channel does this request need to cover?
Click here for an explanation of the channel options listed.
Multi-Channel Request

If you require support from more than one channel for your request use the selections below to engage Integrated Marketing Support. **To change or start over after making a selection, deselect your choice and all channels will appear.
Select All that Apply:*

Cancer.org Custom Donation FormCancer.org Page DevelopmentCancer.org Page Update (including Hero/Promo)Cancer.org Vanity URLCreative Design & CopywritingEmail (Event and Non-Event)Executive CommunicationsLanguage TranslationMedia RelationsSEOInternal news channel promotion(i.e., Society Source, My Society Source, ACS2Go, Society eNews, etc.)Social on National Channels
BUSINESS REQUEST
Name your request:*
Keep the name brief, you will have a chance to explain more later in the form.
Related line of business?*
What is the goal for this project? *
What is the expected revenue (in dollars) or mission impact of this event or opportunity (how many people will be impacted)?*
What is your budget for this project?
Rush Request (For GHQ Marketing use only):

RUSH
Multi-Channel Request - When do you need materials?*

MonthDayYear
Multi-Channel requests will be evaluated before confirming requested date.
What is the launch or start date? *

MonthDayYear
Date
If your delivery date is less than 10 business days from today's date for any requests below, please explain the business reason driving the expedited request.
Note: If this is a multi-channel request, it may require more than 10 days to complete the project. Channel leads will evaluate the request and provide a project timeline.
TARGET AUDIENCE
What audience are you trying to talk to with this project?*
What action do you want the target to take after seeing the communication?*
List up to 5 key message points you need to convey?*
Describe who will see this communication and how they will receive it.*
Describe the deliverables needed for this project and also Include any sizes, colors, formats,etc:*
Please give as much detail as possible on the size, plans for printing and distributing or plans for launching in a digital channel here. File type/size (JPG, PDF, EPS/72 dpi, 300 dpi), RGB or CMYK?
CANCER.ORG
Multi-Channel Request - When do you need this Cancer.org Request*

MonthDayYear
Multi-Channel requests will be evaluated before confirming requested date.
Do you already have content approved by the creative team?*

YesNo
Page Development
Describe where the page will be located on the site:
Page Update
Multi-Channel Request - When do you need this landing page update request?*

MonthDayYear
Multi-Channel requests will be evaluated before confirming requested date.
Do you already have content approved by the creative team for this landing page update?*

YesNo
What is the URL of the page to be updated?
What updates need to be made?
Hero/Promo
Hero or Promo Pod Request?

HeroPromo
Hero/Promo Launch Schedule:
Author:

MonthDayYear
Date
Review:

MonthDayYear
Date
Launch:

MonthDayYear
Date
Headline:
50 characters max
Body:
Call To Action (CTA):
30 characters max
Click Through Link:
Provide the complete URL, not just a Vanity URL. A complete URL includes https://www.cancer.org/section/page-name.html and a Vanity URL is only cancer.org/word. Should link to a page on cancer.org whenever possible. If we have to send outside, stick to ACS web properties only.
VANITY URL
Multi-Channel Request - When do you need this Vanity URL?*

MonthDayYear
Multi-Channel requests will be evaluated before confirming requested date.
Text for Vanity URL
For example: "Hope". The Vanity URL will be cancer.org/hope
Destination URL
The URL you want people to see when they type the Vanity URL
CUSTOM DONATION FORM
Multi-Channel Request - When do you need the custom donation form?*

MonthDayYear
Please allow 12 business days for Custom Donation Form Requests
Society Key*
If are any expected charges (translation charges, Insights, third party etc..)
What is your Society Key Restriction Code? *
Restriction codes are only used if your donation form will be raising money for a specific fund, for example: Hope Lodge.
Path
Cloned URL?
Salesforce Name
Header Image (ACS Logo Standard)
Not Required
Header Text
Standard (Help us attack cancer from every angle today.)
SubHeading
Standard (Your tax-deductible donation funds lifesaving research, education and care — and would mean so much to someone fighting cancer. Please donate today.)
Description Text (Optional)
Right Rail
Note that the Chat is standard and no need to request it.
One Time Ask String
Monthly Ask String
Final URL
EMAIL
Timeline for email requests:
- Email request intake review takes 3 business days.
- The audience file pull takes 10 business days from approved criteria. If counts are needed prior to file pull, an extra 2-5 business days are needed.
- Promo review and/or medical content review can take 5 – 10 business days.
- Email tests will be sent once all email content, assets (images), links, etc. are provided. Email tests take 5 business days once all content is received.
- Approved emails will be followed up with a report on email's performance 10 business days after the launch.
What is your requested launch date for this email?*

MonthDayYear
Date
What other marketing efforts are planned?*
Do you have draft email copy and images available?*
What is the goal of this email?*

FundraisingInvitationRecruitmentOther
What is the URL that the email should direct people to?*
What is the audience you'd like to target?*
Give a detailed description of the target audience. ie - volunteers in my region, Hope Lodge donors giving over $1,000 in Texas, etc. Please be as specific as possible.
NOTE: You will receive confirmation of your request in 1 business day. Approved emails will be followed up with a report on email's performance 10 business days after the launch. Please read the following:*

I am aware of ACS’s minimum necessary standard for data and understand that I am responsible for staying in compliance with the Society’s policies, such as ACS’ Privacy Policies, Acceptable Use Policy and Information Management Security Policy.I understand that The following is PROHIBITED: Purchasing or renting from a vendor or other third party, Harvesting or "scraping"from websites or discussion forums, Using data published by the government of a country, state, or locality.
EXECUTIVE COMMUNICATIONS
Request Type*

Correspondence (email, Letter)Event Request (attendance, congressional testimony, employee meeting, keynote speech, panel, presentation)Media (interview, press release quote)Social MediaVideo
Event Date(s) *

MonthDayYear
Date
When do you need this by?*

MonthDayYear
Date
Urgent Request?

Urgent
Department*
Media Type

OtherPrintRadioTV
SLT/EVP Project Owner*
What is your role related to the project?*
Is your SLT/EVP member aware of this request?*

YesNo
Audience(s)*
Project Reach/Impact*

GlobalNationalRegional
Recipient Email Address*
example@example.com
CEO's desired role?*
Engagement Purpose*
Goal for CEO Request/Participation*
If CEO is not able to participate, who would you choose as an alternate spokesperson?*
How will you measure the success of the request? *
Staff Onsite Contact *
Staff Onsite email*
example@example.com
Staff Onsite Phone*

Area CodePhone Number
Event Organizer Contact*
Event Organizer Email*
example@example.com
Event Organizer Phone*

Area CodePhone Number
CEO Arrival Date*

MonthDayYear
Date
CEO Arrival Time*

:HourMinutesAM/PM Option
Attire*
Start of Event*

:HourMinutesAM/PM Option
End of Event*

:HourMinutesAM/PM Option
CEO Attendance Expectations*
Timing ex: 2 hours, entire event etc.
Event Location*

Street Address

Street Address Line 2

CityState / Province

Postal / Zip Code
Agenda*
Website *
Copy and paste URL
Text to display*
Event theme/purpose*
Length of time for CEO's participation*
What collateral do you need for your request?*

ACS Overview PresentationAdditional Imagery (for example: Hope Lodge, Program, Global Photos)BioHeadshotMaking a Difference fact sheetOther
What topics/key points do you want the CEO to address? *
What key statistics (list sources) should be included in the communication?*
Who is involved in content creation and review (Responsible, Accountable, Consulted, Informed)?*
How will CEO's participation in event fulfill on goals identified for project? *
Please provide a name and timeline for follow-up with event organizers/partners (please be specific about what you plan to accomplish - ask for donations, concept, proposal, call, meeting, etc.)
Event Contact*
Within 2 weeks of event *
Within 6 months of event*
Within 9 months to 1 year of event*
Additional Details*
Video: What format would you like the video delivered?*

YouTube UploadDownloadable FileSociety SourceOther
YOUTUBE
What web property is the video used on?*
Note if the video should be listed as Public, Private or Unlisted and If there a playlist this should live in?
Video title and description*
The title and description will appear with the video on YouTube.
LANGUAGE TRANSLATION
What language are you translating to? (Please specify if Spanish is for Puerto Rico) *
translation
SEO
What type of search request is this?*

Per ClickSearch Engine OptimizationBoth
Please identify targeted website(s) for this campaign:*
What URL(s) are targeted for this campaign:*
What are the KPIs associated with this campaign?*
What is the end date for this campaign:*

MonthDayYear
Date
Has tracking been requested with the Analytics team?*

YesNo
Enter any other supporting details for your search request here:*
SOCIAL
Multi-Channel Request - When do you need Social Materials?*

MonthDayYear
Multi-Channel requests will be evaluated before confirming requested date.
Is this request connected to a partner?*

YesNo
Has this partnership been reviewed by legal/corporate communications?*

YesNo
What is the guaranteed annual value of this partnership?*
What story can we tell about this partnership?*
What is the activation we're supporting?*
Is there existing creative (photo/video) to accompany this content on social? If yes, who is developing these assets?*
Has this messaging been reviewed by corporate communications, cancer control, and/or legal? Please list any details we need to know, i.e. pertinent product information, disclaimers, or approved PR/legal messaging, etc. *
Do you have budget to support this with paid amplification on social? Are there any other marketing channels supporting this message/promotion?*
Please provide the name and date range of the activation for which you need reporting, metrics needed, and whether these metrics will be shared externally (i.e. with a partner).*
File Upload - For Email requests, please attach draft or approved copy.

Browse Files
Any unapproved copy will go through the promo review process and may require medical content review. Please do not submit audience files, data is not secure on this platform. Cancelof
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MARKETING & COMMUNICATIONS - MULTI-CHANNEL INTAKE FORM

CONTACT INFORMATION

MARKETING & COMMUNICATIONS CHANNEL/ASSIGNMENT

Click here for an explanation of the channel options listed.

Multi-Channel Request

BUSINESS REQUEST

TARGET AUDIENCE

CANCER.ORG

Page Development

Page Update

Hero/Promo

Hero/Promo Launch Schedule:

VANITY URL

CUSTOM DONATION FORM

EMAIL

EXECUTIVE COMMUNICATIONS

YOUTUBE

LANGUAGE TRANSLATION

SEO

SOCIAL