Branding Design Form

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Contact Info

This first section gets straight to the basics: name, email, etc.
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What should I call you?
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Going forward, what is the best email address for me to reach you?
example@example.com
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Are there alternative text/chat based means of communication you wish to utilize during the process?
Yes: Slack
Yes: Google Hangouts
Yes: Skype
Yes: Discord
No, email is fine
5
If there is someone else that will serve as a main contact, please provide their name and contact information.This is so that I can CC them in any further emails going forward, and ensure that everyone is on the same page!
6
How available are you (or the contact) to answer questions during the course of the project?
7
Company Background Info

Context is key! This section will help me get a feel for your (or your company's) needs. Objectives, competition, target demographic-- it'll all help set up the framework for our collaboration.
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What is the name of your Company/Business/Endeavor?If there is any case sensitive or stylistic flairs, feel free to let me know below.
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How would you describe your services/products?
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How old is your business/brand?
New; I currently don't have any branding
Budding; I have some branding but I want to expand
Existing; I just want to freshen up my branding
Phoenix Style; established, but I want a complete reboot
11
What are the long term goals of your company?
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Who is your brand's main competition?(Links to websites are appreciated)
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How are you different from your competitors? What sets your brand apart?
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What are you looking for? A logo? A banner? A mascot? A social media or branding identity package made up of multiple pieces? Or do you have in mind something else entirely?
Logo
Banner
Icon/Avatar
Mascot
Letterhead
Business Cards
Cover Page
Promo Materials
Emotes/Emojis
Custom Buttons
Snapchat Geo-Filters
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Where will the designs be used?(Examples: print, web, business cards, stationary, film, etc)
16
Design Specifics

This is the fun part: where you get to describe what you're looking for!

Rather than a catch all "So whaddya want?", this section asks a few questions that will get to the core of the project or piece.

Aesthetic, purpose, colors, or aspects you would like incorporated-- this is the place to go into detail. (Of course, visual examples are always helpful, so if you have vision collages, pinterest boards, or even a couple pictures you would like to share, don't hesitate to provide the links!)
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Do you have a tag line? If so, would you like it incorporated into the design?
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Do you have any specific imagery in mind?
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Do you have any color preferences, or existing brand colors?
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Do you have any colors that you do not wish to use?
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What adjectives should best describe your ideal design?
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What feeling or message do you want your logo to convey to those who view it?
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How complex do you want the illustration(s)? Is there a preferred style from my portfolio or previous work that you liked?Take a moment to describe; if there is an example you would like me to draw from, or if you have a link to show me what you have in mind, feel free to link the images below!
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Is there anything that you do not want?
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What existing logos or branding work appeals to you and why?Links are welcome!
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If you have any typography or word-age, please let me know how you would like it to appear. If not, feel free to skip this question.(Example: "invoke the 1920s", bold, airy or powerful, hand drawn, etc.)If there is a specific font that you want used, the next question will go into detail!
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Do you have any fonts or pre-existing graphics that you want to incorporate in this new design? If not, feel free to skip this question.
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Sounds good! And what are the specific project instructions?
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What deliverables are you expecting?Are you expecting something physical? Digital? In .jpeg, .pdf, .png, etc formatting? Do you need specific kind of dimensions or sizing?
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Do you envision any potential problems with this project?
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Is there anything else about the design aspect of the project that you would like to add before proceeding to the next section? If so, let me know here.
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32
Work Agreement & Ownership Info

The questions in this section lays down specifics like deadlines and time frames, as well as clarifies aspects like copyright, commercial use, reproduction rights, accreditation, modification, and IP ownership.

It also helps me in drafting contracts and invoices; please answer to the best of your ability and knowledge. Thanks!
33
What is the budget for this project?
34
Do you have a contract, Letter of Agreement, or NDA ready?
Yes
No
Not Applicable
35
What’s your preferred deadline, time frame, or exact date of completion?If you do not have a hard deadline, please state as much!
36
Do you wish to use this design for the sale of End Products?That is, will the design be incorporated into anything intended for resale? (T-shirts, a mixtape cover, book Illustrations, etc.)
YESNO
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Where and how will the designs be used?(Examples: print, web, business cards, stationary, film, etc)
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How will you be making your payment?
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When will you pay?Upfront, half initially/half upon completion, in installments, upon completion, etc.
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One last section!

This last handful of questions make up the work philosophy section, and help me get to know you as a client :)
41
What is most important to this project, quality or speed?
Quality
Speed
42
How did you find out about me/my work?
Twitter
Tumblr
Instagram
Carbonmade
Behance
GirlsDrawinGirls.com
WomenWhoDraw.com
DrawingWhileBlack Directory
43
How often do you want updates on my progress?
44
Do you hire freelancers often?
45
Just about done! Is there anything else about this project that you feel you want to add or need me to know about? Otherwise, we'll proceed to the end.
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