VIDEO demonstrates AUTHORITY.
Not that long ago, the only ones we saw on the "big screen" were TV newscasters, leaders, celebrities, and authorities, YouTube has shifted that but many of us still put a higher value on someone we see on video providing their insights, sharing a tip, or answering questions that we have.
YouTube has also shifted the control of who shows up and put that control in OUR hands. In addition, YouTube is the second widely used search engine (after Google).
All businesses should tak FULL ADVANANTAGE of that!
CLICK HERE for a blog post about the various types of videos possible to promote your business.